London-based consumer technology company Nothing has unveiled the Phone 4b RCB Edition, a special limited-edition smartphone created to celebrate Royal Challengers Bengaluru’s (RCB) historic IPL 2026 title victory. The announcement comes ahead of the official launch of the Nothing Phone 4b, which is scheduled to debut in India on July 7.
The Phone 4b RCB Edition will be available exclusively at the Nothing Bengaluru Store for a single day on July 7, making it one of the company’s most exclusive smartphone releases to date. Designed for RCB supporters and Nothing enthusiasts alike, the limited-edition device marks another milestone in the growing partnership between the technology brand and the IPL franchise.
Nothing’s association with Royal Challengers Bengaluru has strengthened significantly over the past two years. The company joined the franchise as an Associate Sponsor in 2025 before becoming the team’s Title Sponsor for the IPL 2026 season. The special edition smartphone has been introduced as a tribute to both RCB’s championship-winning campaign and the strong community that has developed around the partnership.
The upcoming Nothing Phone 4b also marks the debut of the company’s new ‘b’ smartphone series, expanding its product lineup beyond the flagship Phone series. Nothing has confirmed that the device will be powered by a Qualcomm Snapdragon processor, although the company is expected to reveal the complete specifications, pricing and availability during the official launch event on July 7.
Commenting on the launch, Akis Evangelidis, Co-founder and India President of Nothing, said the company has always believed technology should create culture rather than simply launching products. He added that the collaboration with Royal Challengers Bengaluru has brought together two passionate communities that share the ambition of challenging convention and building something meaningful.
According to Evangelidis, the Phone 4b RCB Edition celebrates not only RCB’s long-awaited IPL championship but also the successful journey of the partnership between Nothing and the franchise. The company hopes the limited-edition device will offer fans a unique collectible while strengthening engagement with its growing user community in India.
With India emerging as one of Nothing’s most important markets, the launch of the Phone 4b and its special RCB Edition highlights the brand’s strategy of combining technology with sports, culture and community-driven experiences to create stronger connections with consumers.
Disclaimer: This report has been editorially prepared using publicly available information and company announcements. While every effort has been made to ensure accuracy, unintentional errors or omissions may occur. Readers are encouraged to verify product specifications, pricing and availability through official sources.
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