New Delhi, May 20: Laxmi, the leading South Asian food brand in the U.S. and the flagship of HOS Global Foods, has taken a significant step forward in its social responsibility efforts by partnering with CRY (Child Rights and You). This meaningful alliance reinforces Laxmi’s dedication to creating positive, long-lasting change by supporting CRY’s mission to secure brighter, more joyful futures for underprivileged children.
The partnership was spotlighted at CRY America’s annual NY-NJ Gala 2025, held at the prestigious Taj Pierre in New York. The event brought together changemakers and supporters, united by the belief that every child deserves a fair chance at life. With over 35,000 donors and 2,000 volunteers, CRY America has impacted more than 825,000 children through 111 projects across 5,000 villages and slums in India and the U.S.
As a proud platinum sponsor of the gala, Laxmi showcased its commitment not just as a brand, but as a community rooted in hope, opportunity, and a shared responsibility to invest in future generations. This collaboration underlines Laxmi’s core belief that empowering children leads to empowered communities.
Laxmi’s CSR goals closely align with CRY’s mission to protect and uphold every child’s right to a dignified life. The brand emphasized that access to education and nutritious food are not luxuries but essential foundations for a child’s well-being and development.
During the gala, Neil Soni, CEO of HOS Global Foods, reflected on the origins of the company, which stemmed from his mother’s search for authentic home-style flavors. What started as a personal endeavor has evolved into Laxmi — North America’s #1 South Asian food brand since 1972. He reaffirmed that Laxmi’s mission remains unchanged: to serve traditional ingredients that bring comfort and connection to South Asians abroad.
Mr. Soni expressed heartfelt appreciation for CRY’s work in transforming the lives of countless children and reiterated Laxmi’s commitment to being a force for good.
The evening also featured actress Shabana Azmi and other dignitaries, with conversations celebrating Indian cuisine and a lively rapid-fire segment adding warmth to the gala’s noble purpose.
Laxmi is more than just a leading food brand — it embodies the heritage, traditions, and deep-rooted emotions of the South Asian community. Through its association with CRY, Laxmi reaffirms its unwavering promise to help create a better, more hopeful future for underprivileged children — a legacy that will resonate for generations to come.
Connect with Laxmi on Social Media:
Instagram: @laxmifoodsbrand
YouTube: Laxmi Foods
Facebook: Laxmi Foods Brand
About HOS Global Foods:
Formerly House of Spices, HOS Global Foods is North America’s largest importer and distributor of South Asian foods, representing brands from India, Pakistan, Bangladesh, Sri Lanka, and several other countries. Its flagship brand, Laxmi, offers authentic cooking essentials and snacks, delivering the taste of home to South Asian communities across the continent.
About Laxmi:
Established in 1972 by G. L. Soni, Laxmi began as a solution to the struggles of South Asian immigrants seeking traditional ingredients in the U.S. Today, it continues to be the most trusted brand in South Asian households, preserving and celebrating culinary traditions for over four decades.
