It’s often said that when art is guided with purpose, its impact can be life-changing. This has been beautifully illustrated by an initiative from the “Saheli Sangam Samiti”, which has brought new hope to rural women. The vision of “JK Tyre” and their dedication to empowering women is truly admirable. In partnership with the Manjari Foundation, they have created income-generating opportunities for women in rural areas such as Noorabad and Morena. This collaboration has led to the establishment of Saheli Sangam Samiti, which has forged a path toward self-reliance for these women. Inspired to become self-sufficient, they launched the brand Jhulki.

Women’s Skills Enhancement

Through Jhulki, they are showcasing their handmade products in the market, carving out a new identity for themselves. Under this brand, these women produce men’s and women’s apparel, home textiles, and accessories, all of which are making a notable impact in the marketplace.

A Story of Women Empowerment

This initiative has not only provided a stable income for these women but has also fostered newfound confidence in their skills and craftsmanship. Witnessing their creations sold in the market fills them with pride and satisfaction, greatly enhancing their self-esteem. The Jhulki brand has redirected the skills of rural women, offering them a fresh start. This effort has empowered them economically and has given them a sense of identity and respect within their communities. The work of the Saheli Sangam Samiti marks a significant step toward women’s empowerment, bringing about positive changes in their lives.

What is “Jhulki”

Jhulki is more than just a brand; it represents the spirit of rural artisans, infused with the promise of a brighter future. Its name reflects the dedication and craftsmanship of those who pour their hearts into their handcrafted creations. Each product carries a story of resilience, woven with tradition and the aspirations of artisans who find solace in their craft. Through Jhulki, these rural talents break boundaries, turning their skills into beacons that illuminate pathways to market opportunities. This initiative is not just about commerce; it celebrates heritage and stands as a testament to the transformative power of creativity, promising prosperity for those who shape their futures with their own hands.

A story that is changing people’s lives and its foundation has been laid by JK Tyre and Manjari Foundation.