Mumbai, Jan 22 : Edenred, the world’s leading digital platform for workplace services and payments, has announced the appointment of Minaxi Indra as Managing Director for its India operations. With over 22 years of leadership experience in global and Indian organizations, Minaxi is set to spearhead Edenred India’s ambitious growth strategy.
An IIM Bangalore alumna, Minaxi has a stellar track record of scaling businesses through transformative strategies in technology, learning, SaaS, and travel industries. Her leadership tenure at companies like upGrad, Uber, LinkedIn, SAP, Cisco, and IBM equips her with a sharp market understanding, enabling her to build high-performing, customer-focused teams.
Expressing her excitement, Minaxi said, “I am energized to join Edenred at this pivotal juncture of its India journey. The company’s commitment to innovation and fostering connections among employees, partners, and customers resonates deeply with me. We aim to capitalize on the massive growth opportunities by enhancing product fitment, market partnerships, and people progressions.”
Robust Growth Trajectory
Edenred has experienced significant global growth, with revenues rising from €1.62 billion in 2021 to €2.5 billion in 2023. The company connects over 60 million users with 2 million partner merchants across 45 countries through nearly 1 million corporate clients.
In India, Edenred collaborates with over 400 brand partners, offering diverse choices to users. Its client base includes leading corporates like Airtel, HDFC Bank, ICICI Bank, and Bharat Petroleum, solidifying its position as a leader in rewards and loyalty solutions.
Accelerating Expansion Plans
Edenred India is gearing up to enhance its footprint by exploring both organic and inorganic growth strategies. Minaxi emphasized, “We are actively evaluating strategic partnerships, mergers, and acquisitions within the fintech ecosystem to complement our core offerings and strengthen customer connections.”
With support from its global headquarters, Edenred India aims to drive innovation and deliver solutions across employee rewards, partner rewards, and customer loyalty programs.
About Edenred
Edenred is a global leader in specific-purpose payment solutions, offering services across food, mobility, engagement, and corporate payments. Listed on the Euronext Paris stock exchange, Edenred is recognized in indices like CAC 40 and FTSE4Good for its commitment to innovation and sustainability.
In India, Edenred has been a trusted partner for nearly 25 years, empowering businesses with innovative solutions that enhance employee engagement, strengthen sales channel relationships, and boost customer loyalty. With a strong focus on customer-centricity, Edenred India is poised to lead the next phase of growth in the rewards and fintech sectors.
