Ranthambore, Jan 32 : Bisleri International Pvt. Ltd. in association with the Forest Department, Government of Rajasthan inaugurated a Material Recovery Facility (MRF) at Ranthambore Tiger Reserve located in Sawai Madhopur. This marks the first-ever MRF to be established in an Indian forest. The initiative aims to create more awareness among visitors on sustainability and aims to foster a more ecological environment in the region.
The MRF Centre was inaugurated by Shri Anoop K.R., IFS, Chief Conservator of Forest; Smt Shubham Chaudhary, IAS, District Collector, Sawai Madhopur; Shri K. Ganesh, Director – Sustainability & Corporate Affairs, and Dr. R. Bhakar, IFS, Deputy Conservator of Forest. Also present at the event were Shri Rajendra Mali, Sarpanch, Khilchipur; Shri Om Saini, Sarpanch, Sherpur; Shri Shahid Ali, Sarpanch, Khatipura; and Shri Buddi Prakash and Sarpanch, Himmatpura.
Speaking at the inauguration, Shri Anoop K.R., IFS, Chief Conservator of Forest, emphasized the importance of the initiative, stating, “The Material Recovery Facility in Ranthambore Tiger Reserve (Sawai Madhopur) aligns with the critical mission of Swachh Bharat Mission. This will play a pivotal role in achieving sustainable waste management. This partnership demonstrates how public-private partnerships can effectively address pressing environmental issues. I express my gratitude to Bisleri International for the efforts towards creating a cleaner ecosystem and fostering community involvement, which aligns with our vision of a greener and more sustainable Ranthambore.”
The facility will focus primarily on promoting 100% plastic waste segregation at the source and sending it to the recycler. This initiative will cover seven nearby villages and the entire region under the Tiger Reserve including forts and monuments supervised by the Archaeological Survey of India (ASI), Ganesh Dham Temple, and hotels situated in forest land. Additionally, Bisleri plans to engage with local communities through educational campaigns and encourage schools, colleges, and bulk waste generators to adopt sustainable waste management practices.
Shri K. Ganesh, Director of Sustainability & Corporate Affairs at Bisleri International, expressed, “The inauguration of the Material Recovery Facility in Ranthambore reinforces our commitment to sustainable waste management. Through our ‘Bottles for Change’ initiative, we empower communities to embrace recycling and the circular economy, reflecting Bisleri’s dedication to environmental stewardship and community impact.”
The MRF is a key part of Bisleri’s ‘Bottles for Change’ initiative that addresses critical challenges in plastic waste management by fostering responsible plastic usage, disposal, and recycling. The program highlights the recyclability and eco-friendliness of PET bottles and shows how plastic can be valuable resources rather than disposable waste. Since its launch, the program has engaged over 2.633 million citizens across 34 cities. It has collaborated with 5,343 housing societies, 1,669 schools and colleges, 1,093 hotels and restaurants, and 1,272 corporations to drive plastic collection and segregation.
