New Delhi, Jan 28 : Axis Max Life Insurance Ltd., formerly Max Life Insurance Company Ltd., has announced the planting of over 7,000 saplings as part of its InsureEarth program. The initiative was conducted across 35 branches in Tier 3 and Tier 4 cities, engaging 1,700+ volunteers, including employees, agency partners, and local community members. The synchronized plantation drive spanned Aarohan branches in states such as Himachal Pradesh, Uttarakhand, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Jharkhand, Bihar, West Bengal, Odisha, Andhra Pradesh, Karnataka, Tamil Nadu, and Kerala.

The campaign’s goal is to encourage green living by transforming local hotspots like parks, schools, and public spaces into greener and cleaner environments. By actively involving local communities, the program aims to foster shared ownership and ensure the sustainability of these efforts.

Sumit Madan, Chief Distribution Officer at Axis Max Life, emphasized the company’s dual commitment: “At Axis Max Life, we stand by our promise of ‘Double Bharosa’—to secure not only the financial future of our customers but also the planet’s future for generations to come. By expanding into Tier 3 and Tier 4 cities, we aim to deepen our connection with these communities, providing both financial security and environmental well-being. Through this campaign, we hope to unite local communities and raise awareness about the importance of sustainability.”

Anurag Chauhan, General Counsel, Company Secretary, and Head of ESG at Axis Max Life, highlighted the campaign’s broader impact: “The ‘InsureEarth’ initiative inspires active community participation, showcasing how small efforts can lead to significant sustainability outcomes. By encouraging communities to plant and nurture saplings, we aim to create green spaces that enhance urban landscapes while reducing carbon footprints. This aligns with our vision of holistic development and a sustainable future for all.”

The InsureEarth campaign is a key element of Axis Max Life’s CSR framework, reflecting the company’s commitment to sustainability and environmental preservation. By rolling out this initiative in Tier 3 and Tier 4 cities, the campaign underscores the company’s dedication to driving meaningful and lasting change while cementing its reputation as a socially responsible organization.