Gurugram-based lifestyle and technology accessories brand DailyObjects has raised ₹332 crore in a funding round led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital, valuing the company at ₹1,050 crore on a post-money basis.
The transaction comprises a combination of primary capital infusion and secondary share sales. The funding will support DailyObjects’ plans to expand its offline retail network, strengthen research and development (R&D), introduce new products and explore international markets as it looks to build a larger consumer brand.
The transaction also provided an exit opportunity for early investor Roots Ventures, which partially sold its stake. According to reports cited in the supplied material, the investor generated an 18-fold return on its investment through the transaction.
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects initially focused on mobile phone cases before expanding into a broader portfolio of lifestyle and technology accessories. Its product range now includes bags, charging solutions, workspace products and other accessories designed for everyday use.
The company has developed its business across online channels and physical retail locations, positioning itself at the intersection of consumer technology, product design and lifestyle accessories.
DailyObjects Plans 150 Standalone Stores Across India
A key priority for DailyObjects is expanding its offline presence. The company plans to establish 150 standalone retail stores across India over the next five years, strengthening its ability to reach customers beyond online marketplaces and direct digital sales.
DailyObjects currently has a presence in close to 350 retail locations across more than 85 cities. These include airport retail outlets and select Apple Premium Reseller stores, providing the brand with access to customers across multiple shopping environments.
The planned expansion into standalone stores is expected to give the company greater control over product presentation, customer experience and brand visibility. Physical outlets could also allow consumers to explore its product range in person, particularly as the company expands beyond phone cases into bags, charging products and workspace accessories.
However, the expansion will require investment in store infrastructure, inventory, staffing and operational capabilities. The company has indicated that capital efficiency and profitable growth will remain important considerations as it scales its retail network.
Investment to Strengthen Product Development and R&D
Alongside its retail plans, DailyObjects intends to direct capital towards research and development, product design, materials and quality improvements.
The company is seeking to broaden its existing portfolio while improving the design and functionality of its products. Its expansion across technology accessories and lifestyle categories provides opportunities to serve customers looking for products that combine everyday utility with design-focused features.
Investment in R&D is expected to support new product development and improvements across the existing range. The company is also evaluating opportunities in overseas markets as part of its longer-term growth strategy.
International expansion would represent another step in DailyObjects’ efforts to establish itself beyond the Indian market. The company will need to balance this ambition with the operational demands of its domestic retail expansion and its focus on improving profitability.
Founders Target ₹1,000 Crore Business
Co-founder and Chief Executive Officer Pankaj Garg said the latest investment would support DailyObjects’ ambition to build a ₹1,000 crore business and eventually establish a global consumer brand originating from India.
Garg has also emphasised the importance of capital efficiency and profitable growth as the company expands its operations, product categories and physical retail presence.
The funding round provides DailyObjects with additional resources to pursue these objectives while strengthening its position in India’s growing lifestyle and technology accessories market.
The company’s next phase of growth will depend on its ability to expand distribution, develop products that appeal to a broader customer base and manage the costs associated with a larger offline footprint. Its focus on design, product development and profitability will be central to its efforts to build a sustainable consumer business.
With a post-money valuation of ₹1,050 crore, DailyObjects is positioning itself for its next stage of expansion, combining retail growth, product innovation and potential international entry as it seeks to develop a global brand from India.
Disclaimer: This report has been editorially prepared using publicly available information and official company disclosures. Readers are advised to refer to official company announcements/disclosures for further details.
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